here are lots of acronyms in the entrepreneurial world. B2C, or business-to-consumer, is one of the most common. Contrast it with B2B, or business-to-business.

If you’re in the Knowledge Commerce market, you might have a B2C business, a B2B business, or a business that markets to both companies and people. Whatever the case, understanding B2C marketing can help you build a more profitable business.

But what is B2C marketing and how can it help you sell more online courses?

Those are the questions we’re going to address today. If you don’t fully understand how B2C marketing works, you might not gain the market share your business deserves.

However, we know that definitions don’t always provide enough information for entrepreneurs. That’s why we’ve also put together 9 examples of strategies to inspire you to become a better B2C marketer.

By the end of this guide, you’ll have a solid understanding of B2C marketing as well as strategies you can implement today. Regardless of your niche, if you sell your digital products to individual consumers, you can benefit from these tactics.